As summer winds down, families are wrapping up vacations and sleepaway camps and preparing for a new academic year. This is the perfect opportunity to encourage parents and patients to visit your office before the start of the school year with an A+ back-to-school campaign for your practice. Not sure where to begin? Don’t worry, SmileMakers is right by your side! We’ve got you covered with thoughtful marketing ideas and products to kick off a seamless, successful campaign that will keep your community smiling!

Stand Out with a Back-To-School Special

While parents and kids are shopping for school supplies, trying on new clothes, and planning for the semester ahead, you can stay at the forefront of families’ minds by providing a back-to-school special offer! Whether it’s protecting little ones’ grins with comprehensive preventive care or helping teens jumpstart their journey to a straight smile with a stellar discount on Invisalign, determine your target audience and offer a limited-time special or discount, valid between now and Labor Day. Use the right hook, ie. “Make a great first impression this year with a fresh cleaning from [insert practice name]”, and create a sense of urgency by encouraging patients to take advantage now.While parents and kids are shopping for school supplies, trying on new clothes, and planning for the semester ahead, you can stay at the forefront of families’ minds by providing a back-to-school special offer! Whether it’s protecting little ones’ grins with comprehensive preventive care or helping teens jumpstart their journey to a straight smile with a stellar discount on Invisalign, determine your target audience and offer a limited-time special or discount, valid between now and Labor Day. Use the right hook, ie. “Make a great first impression this year with a fresh cleaning from [insert practice name]”, and create a sense of urgency by encouraging patients to take advantage now.

Get Patients Excited with a Giveaway

There’s nothing like a prize to show your patients just how much you care. Reward those star pupils who make time for their dental health by hosting an in-office giveaway! From adorable and functional Backpack Pulls to our Custom 20 Oz Water Bottle with Push Caps that show off your practice name in style, we’re making it easier than ever to curate your dental-themed giveaway bags with the best back-to-school prizes. Keep your kiddos’ pencil pouches stocked and ready for the assignments ahead with our Dental Pencil and Eraser Sampler! Featuring a vibrant assortment of 400 pencils and erasers, this sampler will brighten up their study sessions and spark lots of smiles throughout the semester.

Spread the Word on Social Media

Once you have your message, it’s time to get it out there! Why not put your message in the places where your audience is already hanging out? Social media is one of the most effective avenues for connecting with new patients and strengthening ongoing relationships by staying relevant. Even busy parents make time to scroll through Instagram, and Facebook is where they turn to find recommendations from their community. From creating fun reels and shareable TikToks with your team to posting eye-catching images that highlight your back-to-school special, social media is a powerful, yet personal way to put your message in front of the people that matter to you most.

Grow Your Practice with SmileMakers

At SmileMakers, we’re here to partner alongside you with dedicated support for a lifetime of happy, healthy patients and a thriving practice. Have a question about one of our products or marketing tips? Just send us a message at SmileMakers.com, and our friendly team will be in touch with you shortly. We’re so excited to connect with you!