Privacy/Security Policy

Last updated: September 13, 2017

SmileMakers understands that you want to know how information about you is used and shared and knows the importance of protecting your credit card information. This Privacy/Security Policy describes the SmileMakers policy for customer privacy and security. By visiting our website or using, you are accepting the terms described in this policy. We may modify or add to this policy from time to time, so we encourage you to review it periodically for updates.

Credit Card and Personal Information Security

SmileMakers takes reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. The SmileMakers website is equipped with Secure Socket Layer (SSL) software which means all personal data you send us (name, address, credit card information, etc.) is encrypted during the transmission process and can only be read by a limited group in our Customer Service and Finance Departments.

PCI Compliance

Security of your credit card and other payment information is important to us. We meet or exceed all requirements of the Payment Card Industry Data Security Standards (PCI DSS) as established by the PCI Security Standards Council to protect your cardholder data. We employ a variety of methods, including firewalls, to keep your payment information secure.

Information You Provide

SmileMakers receives, stores, and uses the information you provide us. You provide us with your name, address, phone number, email address, credit card information, and other information when you do such things as place an order, enter a contest or giveaway, request a catalog, or make use of other aspects of our website. That information is used to communicate with you, process your order, administer contests or giveaways, provide catalogs or other information you request, collect payment for products and services you purchase, respond to your questions, customize your shopping experience, and otherwise with your consent or as permitted or required by law. We may also use this information to send you information about other products and services that you may be interested in.

Cookies and Links

“Cookies” are programs we transfer to your hard drive which are alphanumeric identifiers. We use your Internet Protocol (IP) address so that our systems recognize your browser in order to help us diagnose problems and to administer our website. For example, our website uses cookies to keep track of your shopping cart and order history. We also use cookies to collect information that will educate us on such things as search engine referral, how you navigate within our website, responses to email, unique visitor identification, and product browsing and purchasing information. Such information may assist us in better understanding your interests in our website and how to better serve those interests and provide you with more personalized product offerings. The SmileMakers website may contain links to other websites that are not directly operated by SmileMakers. These linked websites are not subject to this privacy policy. We encourage you to review the privacy policies of any linked websites for more information about the privacy practices of such sites.

E-mail Addresses

We do not rent, share, or exchange our customers’ email addresses (except as described in paragraph 8 below), but we do use these addresses for our own promotional email marketing. You can opt out of receiving promotional emails anytime. Instructions on how to opt out are included in every promotional email, or you may opt out here.

Mailing Addresses

Your mailing address may be added to our paper catalog mailing list. In that event, you may receive SmileMakers catalogs or other catalog titles affiliated with SmileMakers. From time to time, that mailing list may be shared, rented, or exchanged with other responsible businesses. If you do not want your name shared with businesses not affiliated with SmileMakers, or if you do not want to receive SmileMakers catalogs, please call 888-800-7645, email, or write to us at PO BOX 2543, Spartanburg, SC 29304, attention SmileMakers Customer Service. Please allow 2-4 weeks to process your request.

Information from Other Sources

To the extent permitted by law, we may also receive information about you from other sources and add it to our account information. For example, we sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more efficiently.

Sharing Information

Except as noted above, we may share information about our customers in a variety of ways. We share customer information among the businesses affiliated with SmileMakers. We may share customer information with merchants whose websites link with ours. We may also employ other businesses or consultants to perform functions such as sending mail or e-mail, analyzing data and customer lists, processing accounts receivable, marketing, or other functions. In those situations, third parties will have access to customer information for the purpose of performing their functions. Though we do not rent, share, or exchange customer email addresses in the ordinary course of business, we may sell, transfer or assign customer information in connection with a merger, consolidation, sale of assets, or similar business transaction.

Access to Customer Information

Customers can update their billing information by accessing “Edit Profile” in the “Your Account” section at


SmileMakers does not sell products for purchase by children. Although we sell products intended for use by children, those products are intended for purchase by adults. If you are under 18, you may use SmileMakers only with permission of or supervision by a parent or guardian.

Your California Privacy Rights

This California Privacy Rights notice is provided pursuant to Section 1798.83 of the California Civil Code to the extent that it applies to you. We occasionally share customer information with third parties for their direct marketing purposes. However, we will not disclose a customer's information to third parties for the third parties’ direct marketing purposes if the customer has exercised the cost free option that we make available in order to prevent such information from being disclosed to third parties for direct marketing purposes. In order to exercise that option to prevent such disclosure of your customer information or to request information concerning list rental or exchange you may email us at Please include your name and address information.