The end of the year is a time to reflect on both personal and business goals. Starting the new year strong should involve creating goals for your practice and setting up realistic benchmarks. If you’re creating resolutions for the new year, consider adding these helpful marketing strategies to the list!

Get Involved in Your Community

People want to know that they can trust their healthcare providers, especially when it comes to pediatric care. That’s why community involvement is so important! Showing up to educational events and community fairs is a great way to establish trust and recognition, and it lets people know that you’re dedicated to the area you serve. Getting involved is also a great way to develop rapport with parents and children alike, and the conversations you’ll have with prospective patients will feel natural and organic.

Start New Marketing Traditions- Raffles, Giveaways & More!

As you look forward to the new year, consider initiating new marketing promotions to keep loyal patients engaged and attract new ones! Raffles add a fun element to healthcare and even just the prospect of a prize will make your office memorable. This is also a great way to grow mailing lists and collect contact information for other marketing endeavors like newsletters, reminders, and more! (Of course, only contact a patient or potential patient for marketing purposes if they sign up and agree to subscribe.) Be sure to let patients know how to enter, what they will win, and when the raffle ends!

Consider a Referral Program

While raffles and giveaways are fun promotional events, a referral program can last all year long. This is a great way to reward loyal patients for their return visits as well as encourage new patients to book an appointment. Referral programs are completely customizable to your specific practice, so offer a reward that makes sense for you! The reward can be anything from a free cleaning to tickets to a sporting event. What would your patients appreciate most? What would make them feel valued?

Start the New Year Off Right with SmileMakers!

At SmileMakers, we proudly support our customers as they work to grow thriving healthcare practices. We want to see your practice thrive in 2020, and we hope you and your team have fun with these marketing tips throughout the new year! Check out our marketing products to see how we can help support your goals when you’re out at community events, promoting raffles, or developing a referral program. We can’t wait to see what this year has in store for you and your practice!