Marketing Tips to Grow Your Practice in 2019
Growing your practice involves hard work and creativity, and SmileMakers is here to help lighten the load with fresh marketing ideas to get new patients in the door. The new year is a great time to set goals, plan events, and consider strategies that will reach a wider audience and engage your existing patients. Here are a few bright ideas that will increase your visibility in your community and get people to book appointments with you:
In today's digital world, reviews are exceedingly important to drive business. Google and Yelp! Reviews may very well be the first thing people see of your business, and these reviews will help drive SEO. Did a patient have a particularly positive experience during their appointment? Don’t be afraid to ask for a Google or Yelp! review.
Also, consider sending a follow-up email a few days after a patient’s visit. Check in on them, remind them that you care, and subtly ask again for a review. Your responses to these reviews are equally as important, so make sure you thank your patients for their kind words or address any issues that they raise. Following up on negative reviews can turn bad experiences into good ones!
Plan or Attend Events for Your Community
Showing up at events in support of your community (or planning an event yourself) demonstrates that you take a genuine interest in your patients’ lives. When potential or existing patients see you investing time outside of the office, it builds trust and shows that patients are more than a number with a checkbook.
Sponsoring, attending, or planning events is a great way to get to know prospective patients in a more personal setting and make a positive first impression. Scroll our events products like table covers and flag kits to make sure you stand out in a crowd!
Wondering what kinds of events to attend or sponsor? Consider these ideas and start planning!
- Community health fairs
- School events: health fairs, PTA events, and classroom visits
- Youth sporting events or 5K races: pediatric and orthodontic offices can especially benefit from these events
- Local library events: work with the children's librarian to promote Dental Health Week to the kids and their families
- Job fairs: promote your industry and connect with prospective patients
- Seasonal community events: sponsor a float in the holiday parade or set up a table at a festival
Utilize Social Media
Planning and attending community events is a big commitment, so if you’re looking for a less time-consuming way to market your practice, take a deep dive into social media. Leveraging social media platforms is an effective, efficient way to catch the eye of prospective patients-- and it’s completely free!
If you haven’t already, create an Instagram account for your practice and stay up-to-date with hashtag trends. Post personalized content regularly to highlight the unique personality of your practice.
Looking for More Marketing Advice?
No matter what your unique strategy is for marketing your practice in 2019, it’s always a good idea to have custom giveaways available for existing and potential patients. For more marketing tips and bright ideas, follow SmileMakers on Twitter, Facebook, Instagram, and Pinterest!