Thousands of Oral Care Products Donated to Community Non-Profits
Serving Children in Need

America's ToothFairy®

(Charlotte, NC, March 20, 2016) – In celebration of World Oral Health Day, Charlotte-based charity, America’s ToothFairy: National Children’s Oral Health Foundation®, distributed thousands of toothbrushes to local youth-serving organizations. The goal of the effort was to raise awareness of the importance of oral health and ensure youth in Charlotte have access to a much needed, but often overlooked tool, a new toothbrush.

The toothbrushes were collected through #GivingTuesday donations matched by Spartanburg-based SmileMakers, Inc., as well as community participation in the America’s ToothFairy Smile Drive. The Smile Drive is a national campaign held throughout February, National Children’s Dental Health Month, in which dozens of local businesses and volunteers collected toothbrushes, toothpaste and other oral care products for underserved children.

Charlotte-based beneficiaries of these oral healthcare products include:

  • The Salvation Army Boys & Girls Club of Greater Charlotte
  • Head Start
  • Camino Community Center
  • Charlotte-Mecklenburg Schools McKinney-Vento Program
  • A Child's Place
  • Ranson Middle School
  • Girls on the Run
  • Alexander Youth Network

Pediatric dental disease is the most prevalent chronic illness affecting children in the U.S. In North Carolina, nearly half of all five year olds have experienced tooth decay, and children with poor oral health are nearly three times more likely to miss school due to dental pain. Left untreated, severe tooth decay can lead to malnourishment, life-threatening secondary infections, and even death.

“Oral health is a critically important issue for the children we serve and an important factor in their lifelong health, self-esteem and success,” said Marty Clary, Executive Director of The Salvation Army Boys & Girls Clubs for the Charlotte Area. “We are grateful to America’s ToothFairy for this generous donation of toothbrushes and their support for children and families in our Charlotte community.”

“Having the opportunity to provide much-needed oral health education for the Latino community, especially for children, is a blessing,” said Wendy Pascual, Executive Director of Camino Community Center. “This partnership with America's ToothFairy helps us to accomplish our mission of equipping people to live a healthy life. Thank you, America's ToothFairy, for the opportunity to serve our community together.”

“America’s ToothFairy is proud to support the work of these local organizations, which provide valuable resources and programs to Charlotte children and families,” said Fern Ingber, America’s ToothFairy President and CEO. “We hope this World Oral Health Day effort will raise awareness of the importance of oral health not only to a child’s overall health, but also their academic performance, confidence and future success.”

About SmileMakers

Founded in 1978, SmileMakers mission is to make smiles happen. The premier provider of products used to inspire, motivate, reward and celebrate, SmileMakers believes in the power of a smile. Specializing in patient giveaways and practice promotion products for the dental and medical markets, SmileMakers is best known as the leader in the creation and distribution of stickers, rewards and incentives featuring today’s most popular characters and children’s themes. With operations located in Spartanburg, SC and Ajax Ontario, SmileMakers serves customers through its US and Canadian websites, 1-800 number, and market-specific catalogs. For more information, please call 888-800-SMILE (7645). SmileMakers is a Berkshire Hathaway Company.

About America’s ToothFairy: National Children’s Oral Health Foundation®

America’s ToothFairy: National Children’s Oral Health Foundation is dedicated to raising awareness of one of the most prevalent chronic childhood illnesses: pediatric dental disease, facilitating the delivery of comprehensive oral health services and improving quality of life for underserved children. Through the #MySmileMatters Youth Movement, collaborative partnerships with a diverse array of national service organizations, growing network of non-profit clinical partners, dedicated professional and student volunteers, and suite of high-impact community education and service programs, America’s ToothFairy is building a powerful, united effort to eliminate tooth decay and protect the smiles of our most vulnerable children. For more information, visit


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